Less sugar & no fake stuff – great taste without compromise.
How it started
Ninju was born from a simple mission: to help kids live healthier, happier lives.
We’re taking a stand against childhood obesity and the over-sugary, ultra-processed food and drink products that fuel it.
It all started in our own kitchens – just two dads (David & Aaron), blending veggies into homemade smoothies for our kids. What began as a hack for picky eaters has grown into a full-on mission to make a real difference.
Why? Because the stats around kids’ health are shocking – and we couldn’t sit back.
So, we created Ninju: epic drinks, packed with goodness, with no junk or compromises. Made for kids, approved by parents.
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Natural Ingredients
Our ingredients are ethically soured, natural, and pure. We add absolutely nothing artificial, and the only sugar present naturally occurs from fruit. Meaning your kids get great tasting drinks, that help to support their daily requirements.
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Real fruits & Veggies
Every carton of Ninju contains a combination of fruit & vegetables with no less than 5% veg per 100ml - for a kids' drink that tastes this good, it’s pretty impressive.
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Key Vitamins
To support a varied balanced diet and lifestyle for kids, a single Ninju carton provides 30% RDA of vitamin A & D, plus 60% RDA of vitamin C! They’re well within RDA guidelines, so if you want more than one (and you will), go for it!
Benefits of Ninju
Our drinks contain an average 50% less sugar than other leading juice brands.* Did you know kids consume most of their recommended NHS daily sugar intake in just one juice carton?! Children aged 4 – 6 should have no more than 19g of free sugars a day, and a typical single carton of juice ranges from 15g – 19g.** Ninju contains about 7g, so a way better choice!
Each carton of Ninju contains a minimum 5% vegetables per 100ml, plus vitamins A & C which contribute to the normal functioning of the immune system, and vitamin D which is needed for normal growth and development of bones in children.
Vitamin A & D: 30% RDA per carton
Vitamin C: 60% RDA per carton
Ninju also contains coconut water, which is well known for its hydrating properties and electrolytes!
